Posts by derickson
CMOs' Forecasted Media Spend, Online vs Traditional, 2011-2014 [CHART]
CMOs surveyed for the report in August now forecast a 10.8% increase in digital marketing spending over the next 12 months.
Read MoreOnline Retailers' Top Testing Tactics, September 2014 [CHART]
Roughly two-thirds of online retailers have some type of personalized content on their websites.
Read MoreGmail Tab Delivery & Read Rates By Industry [CHART]
Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.
Read MoreEmail Inbox Placement Rate By Industry [CHART]
Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.
Read MoreEmail Inbox Placement Rates, May 2013 – April 2014 [CHART]
September was the most difficult month to reach the inbox, while December and January were the easiest.
Read MoreGlobal Email Inbox Placement Rates [INFOGAPHIC]
83% of permission-based emails worldwide reached the inbox over the past 12 months, with 6% being sent to spam and 11% blocked.
Read MoreContent On Which People Comment Anonymously By Type, June 2014 [CHART]
40% of US internet users said they had commented anonymously.
Read MorePrimary North American Marketing Agency Deficiencies, July 2014 [CHART]
40% of marketers in North America said that a lack of foundation in analytics was the single-biggest deficiency among agencies vying for their business, the No. 1 response.
Read MoreMetrics Content Marketers Wish They Could Measure, May 2014 [CHART]
Survey after survey suggests continued content marketing investment in coming years, with a majority of respondents indicating regular annual spending increases.
Read MoreUS CMOs' Traditional Advertising vs Online Marketing Spending, 2011-2014 [CHART]
Forecasted spending growth rates for digital and traditional media are again taking on different trajectories.
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