Posts by derickson
Share Of Articles Shared Via Social By Site, H1 2014 [CHART]
81.9% of articles shared socially were done so on Facebook.
Read MoreSocial Advertising & The Path To Purchase By Network, Q1 2014 [CHART]
YouTube stood out as the most likely social media property by far to turn a prospect immediately into a customer.
Read MoreSocial Network Advertising Conversion Rates, Q1 2014 [CHART]
Even if Facebook is doing what it can to push brands from an earned into a paid media model, paid ads on social networks do have better conversion rates than organic content.
Read MoreWhere Women Get Information About Financial Services, April 2014 [CHART]
People—family and friends, financial professionals and a spouse or partner—all landed ahead of finance-related sites.
Read MoreWhere People Get Financial Advice By Demographic, July 2014 [TABLE]
Among US female investors surveyed, just 14% of respondents said they turned to financial websites for advice.
Read MoreImportance Of Brand-Owned Video Sharing Channels, July 2014 [CHART]
The percentage of respondents using just external sites to share content was nearly four times that of those only using their own websites, at 43% vs. 11%.
Read MoreImportance Of Personalization To Brands' Success, August 2014 [CHART]
Some 47% of online strategy decision-makers indicated that personalization is extremely important to their brands’ current objectives.
Read MoreTop Retail Revenue Drivers, September 2014 [CHART]
Senior US retail executives believe that customer retention will be the most significant driver of their company’s revenue growth over the next 1-3 years.
Read MoreOnline Share Of Sales By Company Type, September 2014 [CHART]
US CMOs from B2B product and services firms expect roughly 10% of their sales to be through the internet in the next 12 months.
Read MoreOnline Ads' On-Target Percentage, September 2014 [CHART]
Overall, 59% of online ad impressions served reach their target audience.
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