derickson, Author at e-Strategy

Effect Of Print Newspaper Ads, September 2014 [CHART]

52% of adults use print newspapers on a weekly basis to assist them with their shopping planning and purchase decisions.

Data-Driven TV Ad Campaigns, September 2014 [CHART]

Brands estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales.

Young Multitainment Consumers' Attitudes Toward TV, September 2014 [CHART]

Multi-screeners are twice as likely as single-screeners to say it’s important to watch their favorite shows live (47% vs. 23%).

Types Of Videos Mothers Watch On Their Phones, July 2014 [CHART]

Just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube.

Primary Device Mothers Use To Access Facebook, Twitter & YouTube, July 2014 [CHART]

Smartphones were the most-used device among mothers for logging on to Facebook and Twitter.

Purchase Intent Of Online Video Ads Viewers, July 2014 [CHART]

The device on which a consumer views video ads matters far more than mood or location—or even the content genre.

American Mothers' Daily Smartphone Activities, July 2014 [CHART]

Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79% said they accessed social media via such a device once a day or more.

Demographics Of Americans Without Health Insurance, September 2013 [CHART]

As more aging boomers focus on staying active and preserving their physical appearance and weight, they are fueling the markets for exercise as well as vitamins, dietary supplements, fortified foods and anti-aging products.

Top Internal Challenges To Developing An Integrated Customer Experience, June 2014 [CHART]

Nearly 43% of US CMOs said aligning department strategies and priorities was the primary challenge of working across departments to develop a single customer experience.

Companies With A Formal Customer Experience Management Strategy, Q2 2014 [CHART]

35% of marketing execs said their heads of operations and line-of-business leaders and finance, marketing, sales, point-of-sales and customer service teams were not focused around a customer experience strategy.