Posts by derickson
Data Marketing & Ad Spending By Channel, November 2014 [CHART]
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
Read MoreGlobal Video Ad Shares By Social Channel, November 2014 [CHART]
59.4% of video ad shares occur on Facebook, with that figure slightly higher for the US.
Read MoreMedia & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]
Brand building and loyalty were the top online priorities for media and entertainment companies.
Read MoreWhy Consumers Go Online, November 2014 [TABLE]
There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.
Read MoreUK CMOs' & CFOs' Views Of The Value of Marketing, November 2014 [CHART]
About half of the marketers surveyed believe that more than 30% of their organization’s revenues are directly driven by marketing activity.
Read MoreGlobal Netflix Hours Streamed Per Month Per Subscriber, 2011-2014 [CHART]
US Netflix subscribers’ total streaming hours have almost tripled from 1.8 billion in Q4 2011 to 5.1 billion in Q2 2014
Read MoreConsumers Response To Irrelevant Brand Messages, September 2014 [CHART]
Two-thirds of consumers said they have unsubscribed from a company’s email list after it sent them irrelevant information or products.
Read MoreTop 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
Read MoreHealth-Related Content Mobile Moms Track, July 2014 [TABLE]
Around three in 10 US mother smartphone users said they tracked their own fitness, their weight and their child’s development on their smartphones.
Read MoreTop 10 Challenges Companies Face Using Social Media, October 2014 [CHART]
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
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