Posts by derickson
Attitudes Toward Analyzing Social Media Engagement Data, October 2014 [CHART]
Nearly 9 in 10 US companies with at least 100 employees will use social media for marketing purposes this year.
Read MoreHow Small Business Owners Use Social Media, July 2014 [CHART]
Connecting with consumers was the top way US small-business owners used social networks for business purposes.
Read MoreUS SMBs Who Have Advertised On Facebook, July 2014 [CHART]
20% of US small and medium-sized businesses have advertised on Facebook.
Read MoreLive Primetime Social TV Activities, February 2014 [TABLE]
78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.
Read MoreConsumers Preferences For Brand Communications, November 2014 [CHART]
37% of respondents said they like it when companies they have bought something from adjust offers to them based on where they live.
Read MoreAdvertising Cost Per App Install By Country & OS, Q3 2014 [CHART]
For app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices.
Read MoreTop Advertising Retargeting Challenges, September 2014 [CHART]
Roughly 8 in 10 marketers are retargeting on display (81%) and search (77%), and about 9 in 10 retarget on Google.
Read MoreMarketing Technology Integration, September 2014 [CHART]
Just 4% of marketers claim to have completely integrated marketing technology.
Read MoreInternet-Connected TVs, 2013-2020 [CHART]
The number of TV sets connected to the internet will almost triple between year-end and 2020 to reach almost 965 million.
Read MoreCreativity In Large Organizations, September 2014 [CHART]
Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well with firms recognized for their creativity.
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