derickson, Author at e-Strategy

Affluents' Top 5 Holiday Gift Categories, 2013 vs 2014 [CHART]

45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.

Where Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]

Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.

Thanksgiving Social Media Chatter [INFOGRAPHIC]

This infographic from Viralheat examines more than 150,000 tweets and updates about “Thanksgiving dinner” and illustrates the social media discussion about the holiday.

Great Inventors' & Nobel Prize Winners' Peak Age Of Innovation [CHART]

The innovators in both groups did the bulk of their breakthrough work in their 30s and 40s.

Types Of Content Young Millennials Share On Social, August 2014 [TABLE]

Those ages 13 to 22 were most likely to post pictures of themselves (60%), with photos of friends and family the second most popular content type.

Millennials Who Feel Their Peers Share Too Much Online, August 2014 [CHART]

81% of US teens and young adult internet users felt people their age shared too much information online.

Purchases Made With Reward Points By Airline/Hotel Loyalty Members, February 2014 [TABLE]

Younger travelers favored rewards such as merchandise, gift cards and hotel upgrades over more valuable redemptions like free airline tickets.

Number Of Hotel Loyalty Programs Travelers Belong To, Q1 2014 [CHART]

45% of US millennials belonged to none or just one loyalty program.

Expected Retargeting Budget Changes, August 2014 [CHART]

Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.

Most Popular Retargeting Channels, August 2014 [CHART]

Fully 88% of US marketers used retargeting.