derickson, Author at e-Strategy

Fortune 500 CMOs' Biggest Challenges [CHART]

Three of the top four challenges CMOs cited had to do with content marketing.

This chart from FormStack illustrates the number of fields and the conversion rates for common form types.

The desire to watch on their own schedule is one of the primary drivers of online video viewing.

Fewer than 1 in 5 companies around the world (19% in the US) meet their sales lead generation targets.

Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.

More than 8 in 10 Millennials would more likely to shop with a grocer if they could redeem rewards for a consultation with a chef or nutritionist.

This infographic from Uberflip illustrates the many skills required of a content marketer.

Nearly half of 18-34 year-olds watched a show after it had originally aired.

Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule.

Budweiser has a 7.6% share of the $100 billion U.S. beer market, down from 10% five years ago, and 14.4% a decade ago.