Posts by derickson
Costs-Per-Lead Trends, October 2014 [CHART]
A slim majority of marketers and salespeople say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening.
Read MorePrimary Social Sharing Channel By Select Countries, October 2014 [CHART]
Dark social accounted for 69% of the total content shared via the source’s Po.st platform globally.
Read MoreDark Social Sharing By Age, October 2014 [TABLE]
The number of social users worldwide is expected to rise 12.5% this year, reaching 1.8B, or 63.4% of internet users and 25.0% of the global population.
Read MoreUS Smart-Home Service Revenues, 2014 & 2019 [CHART]
Smart-home service revenues should double between 2014 and 2019.
Read MoreUS Smart-Home Device Shipments, 2014-2017 [CHART]
Shipments of both smart-home devices and controllers will rise by 20% or more annually in the coming years.
Read MoreMobile Activities While Researching Business Purchases, May 2014 [CHART]
Execs wanted a mix of content and information when researching via smartphone.
Read MoreInformation B2B Buyers Find Useful For Online Purchases, August 2014 [CHART]
The highest percentage of B2B buyers—73%—citing pricing as the most useful type of information for online work purchases.
Read MoreMost Useful Forms Of Content For Making B2B Online Purchases, August 2014 [CHART]
B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).
Read MoreObstacles To Achieving Lead Generation Objectives, 2013 vs 2014 [TABLE]
Lead generation—which isn’t just a digital activity—still receives a small share of digital dollars.
Read MoreTop Lead Generation Objectives, 2013 vs 2014 [TABLE]
Improving the quality of leads generated ranked No. 1 for lead generation objectives, cited by nearly six in 10.
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