derickson, Author at e-Strategy

Elements Of A Successful Cold Email [INFOGRAPHIC]

Infographic: Successful Cold Email Elements

This infographic by SEO Reseller breaks down the anatomy of a successful cold email into four essential elements.

Steak-Umm’s Misinformation Master Class

On April 6, CPG Brand Steak-Umm brand posted a master class in the difference between facts, data, and verifiable information on Twitter as a result of disinformation being spread about COVID-19.

Polling During Pandemics

Public opinion polling during pandemics–when a far greater percentage of the population are at home and available to be polled–is tricky.

How To Unsubscribe With A Vengance

It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company pops up in your inbox.

One thing that all industries have in common is their need for the public’s trust. Unfortunately, while the public still trusts business in general to do the right thing, that trust has declined across all examined industries.

Diversity In Ads: Effect On Purchase Decisions

While multicultural media spending is growing, it is a small fraction of overall spend and far from proportional to the populations it is meant to target.

7 Observations Of How The News Media Is Adjusting To Remote Broacasting

Seven things we never gave a second thought but are now front and center while watching remote broadcast news coverage during a pandemic.

Businesses Consumers Plan To Avoid For COVID-19 Reopening

Chart: Businesses Consumers Plan To Avoid Post-Pandemic

It should not be surprising that movies and theaters, bars and clubs, concert venues and sports areans, gyms, restaurants and malls are among the top businesses Americans plan to avoid as the economy opens up in the wake of the first wave of COVID-19.