Posts by derickson
Top Reasons People Switch Service Providers, January 2015 [CHART]
Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service.
Read MoreMobile Share Of US Organic Search Traffic, Q3 2013-Q4 2014 [CHART]
More than 42% of US organic search visits in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period.
Read MoreMost Trusted Sources For News & Information, January 2015 [CHART]
On a 9-point scale (where 9 represents the greatest amount of trust), 64% rated their trust in search engines a top-4 box score, with traditional media slightly behind at 62%.
Read MoreTop Retailers’ Shopping Cart Recovery Email Chains, January 2015 [CHART]
Some 34.3% of the Internet Retailer Top 500 send shopping cart recovery emails in 2014, representing a 45.9% increase from a year earlier.
Read MoreB2B Marketing Budget Allocations In 2015 [CHART]
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Read MoreCEOs' Most Strategically-Important Technologies, January 2015 [CHART]
Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.
Read MoreTop Areas CMOs Plan To Invest, September 2014 [CHART]
Among US CMOs polled, 40% ranked analytics as one of the top increased management expectations over the past year.
Read MoreUse Of Marketing Analytics By Executives, October 2014 [CHART]
55% of US marketing executives employed analytics to measure all or most of their marketing campaign returns.
Read MoreWhy People Buy Specific Smart Phone Brands, November 2014 [CHART]
29.1% of consumers said they were most likely to buy or receive a new phone in the next six months.
Read MoreDevices People Plan To Buy In The Next Year, 2013 vs 2014 [TABLE]
Smartphone purchase intent among respondents fell 4 percentage points year over year.
Read More