Posts by derickson
What Viewers Think About Super Bowl Commercials, 2008 vs 2015 [CHART]
The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.
Read MoreFacebook's Mobile Active Users & Mobile Ad Revenues, 2012-2014 [CHART]
Facebook’s advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion.
Read MoreTop US Markets By Video-On-Demand Subscription Penetration, November 2014 [CHART]
Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.
Read MoreGlobal Daily Share Of Search Ad Clicks, Q4 2014 [CHART]
Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops.
Read MoreShare Of Time Spent Listening To Audio Content [CHART]
Podcast listeners are now listening to more podcast audio than any other form of audio.
Read MoreUS TV Ad Spending, 2013-2018 [CHART]
Overall TV ad spending growth isn’t in line with Super Bowl dollars.
Read MoreSuper Bowl Ad Rates & Total Ad Revenues, 2005-2014 [TABLE]
Total ad revenues from Super Bowl 2014 reached $331.8 million—up nearly 14% from $292.0 million the year before.
Read MoreMarketers' Expected Percent Of Mobile Traffic, October 2014 [CHART]
45.1% of marketers in Canada, the UK and the US said mobile platforms accounted for 30% or less of website traffic.
Read MoreSuspicious Global Ad Traffic By Device, Q1-Q3 2014 [TABLE]
Nearly half of desktop traffic from ads served globally was suspicious in Q3 2014, up from 45.7% in Q2 2014.
Read MoreSuspicious US Ad Traffic By Device, Q1-Q3 2014 [TABLE]
The share of US desktop ad traffic that was suspicious rose nearly 12 percentage points quarter over quarter to more than half of all traffic.
Read More