derickson, Author at e-Strategy

Type Of Content B2B Buyers Most Likely To Consume Post-Purchase, October 2014 [CHART]

36% of B2B tech buyers said they were most likely to consume thought leadership content after a purchase.

80% of US B2B tech decision-makers said it was important or very important to receive ongoing content after making a purchase.

With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?

Super Bowl increase in conversion rates for automobiles simply mirrors the monthly industry-wide sales data.

22% of 16-to-24-year-old US internet users had accessed Snapchat within the past month via any device.

18- to 29-year-olds accounted for 71% of US internet users who had accessed Snapchat in the past 30 days.

US adults were most motivated to see a movie at the theater by recommendations from friends, cited by 35%.

One-quarter of US adult moviegoers have cut back on theater visits.

Overall, there will be 1.58 billion mobile phone social network users worldwide in 2015.

Nearly 1 billion Facebook users worldwide will access the social network on a mobile phone at least once each month in 2015.