Posts by derickson
Top Obstacles To Email List Growth, January 2015 [CHART]
Fully 67% of marketers said email list growth was very important to the overall success of their marketing program.
Read MoreMarketing Budget Changes, 2012-2015 [CHART]
American CMOs are more optimistic about the economy than they have been in years, and with that optimism comes renewed enthusiasm for marketing budgets.
Read MoreB2B Buyers’ Top Frustrations With Vendors, February 2015 [CHART]
Business buyers report receiving an average of 64 approaches from salespeople every week.
Read MoreDove’s #SpeakBeautiful Campaign
Dove earned more than 51,000 tweets using the #SpeakBeautiful hashtag during The Oscars.
Read MoreShare Of Marketing Budgets Spent On Analytics, February 2015 [CHART]
US CMOs remain bullish about marketing analytics spending but appear to be failing to keep pace with their own projections.
Read MoreMost Valuable Aspects Of Video Advertising For Agencies, February 2015 [CHART]
More than 7 in 10 agencies believe that online video advertising is either as effective or more effective than TV.
Read MoreFrequency With Which Clients Engage With SBOs Via Website, November 2014 [CHART]
One-third of SBOs said new or existing clients engaged with them through their websites at least daily.
Read MoreSMBs' Satisfaction With Volume Of New Clients Gained Online, November 2014 [CHART]
Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.
Read MoreThe Twitter/Google Deal
The Twitter & Google deal will present opportunities & some challenges for marketers and public relations professionals.
Read MoreCost Per Minute Viewed Of Video Ads, 2014 [TABLE]
The average weekly cost per minute viewed for pre-roll ads was 3.2 cents in Q4 2014—the lowest price.
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