derickson, Author at e-Strategy

US Pinterest User Metrics By Gender, 2013-2019 [TABLE]

More than one-quarter of US social network users and 18.1% of internet users will use Pinterest on a monthly basis this year.

Pinterest’s US users will reach 47.1 million in 2015, up 11.4% year over year.

Turning 12 or 13 years old used to mean entering the Awkward Years. Now, it means entering the mobile world.

B2B marketers were most likely to depend on templates and tools to reinforce training to maintain message consistency.

Fewer than three in 10 B2B marketers followed a well-established message development process for marketing campaigns and sales content development.

While Android remained the most-used platform, iOS was expected to see a big jump in app development.

In-app advertising models grew in popularity between November 2013 and November 2014.

Nearly 93% of US smartphone users and over 90% of tablet users will install at least one mobile app on such devices this year.

Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.

B2B marketers from mid-size companies are focusing their attention and budgets more on customer acquisition than retention.