Posts by derickson
Consumers' Top Luxury Brands, February 2015 [TABLE]
Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.
Read MoreShare Of Video Ad Views By Device, 2013 vs 2014 [CHART]
Tablets are popular devices for video viewing but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization.
Read MoreMobile Users' In-Store Activities, February 2015 [CHART]
40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.
Read MoreB2B Buyers Top Purchase Decision Risks, February 2015 [CHART]
More than three-quarters of business buyers are concerned with wasting company money, and this counts as easily their single biggest risk.
Read MoreSocial Media Marketing Impact & Spend, February 2015 [CHART]
Spending on social media continues to look up even as CMOs still struggle to prove its impact.
Read MoreUS Text Messaging Revenues, 2014-2018 [CHART]
Last year, SMS traffic fell 2.0% globally year over year, hitting 7.475 trillion. North America saw the biggest drop, falling 5.4% last year.
Read MoreGlobal Text Message Traffic By Region, 2004-2014 [TABLE]
Text messaging is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat.
Read MoreMarketing Spend As Percentage Of Revenues, 2012-2015 [TABLE]
B2B marketers trail their B2C counterparts in total marketing budget.
Read More2015 B2B Marketing Budget Allocations [CHART]
Nearly half of business-to-business (B2B) marketers worldwide expect their marketing budgets to increase this year, while just 17% say they’ll decrease.
Read MoreMost Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]
43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.
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