Posts by derickson
B2B Social Media [INFOGRAPHIC]
This infographic by NowSourcing illustrates the countless ways that social media can be used in business-to-business communications.
Read MoreViewability Rates By Video Ad Dimensions, April 2015 [TABLE]
According to April 2015 research by Google, shelling out for larger ad sizes could help boost viewability.
Read MorePersuasion [INFOGRAPHIC]
Persuasion Infographic: This infographic by everreach illustrates many of the psychological factors involved in persuasion and influence.
Read MoreTweets In Google Mobile SERPs
Tweets in Google searches have begun to appear for users of the Google app and on the mobile web. Here’s how it works.
Read MoreHow Email Marketers Manage Customer Data, December 2014 [CHART]
How Email Marketers Manage Customer Datat: Fewer than four in 10 email marketers had a centralized data repository for their client data.
Read MoreHow Email Marketers Segment Their Customers, December 2014 [CHART]
Email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences.
Read MoreTop Elements Of The Ideal Customer Experience, April 2015 [CHART]
Consumers (aged 18-65) around the world are most likely to identify an Ideal customer experience with companies’ fast responses to inquiries or complaints.
Read MoreLinkedIn Post Analytics
A review of LinkedIn Post Analytics offering for those who are posting content using LinkedIn’s publishing tool.
Read MoreMobile Payments By Age Group, 2011-2014 [CHART]
Some 22% of mobile phone users surveyed in 2014 by the Federal Reserve report having made a mobile payment at some point during the prior 12 months, up from 17% the prior year.
Read MoreEmail CTO Rates, Q4 2014 [CHART]
Email CTO Rates: Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014.
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