Posts by derickson
Most-Desired Capabilities Of B2B Marketing Analytics Tools [CHART]
86% of B2B marketers viewed analytics as being very important to marketing success.
Read MoreThe Cost Of Social Customer Service [INFOGRAPHIC]
This infographic illustrates the costs of neglecting social customer service.
Read MoreState Of The Internet, 2015 [MARY MEEKER PRESENTATION]
Mary Meeker’s annual State of the Internet report was released today and, as usual, it is jam-packed with fascinating and useful stats on how we use online communications.
Read MoreNumber Of Podcasts People Listen To Weekly, February 2015 [CHART]
Weekly podcast listeners—estimated at approximately 27 million people—listened to an average of six podcasts per week.
Read MoreFollow The Query
Search engine optimization starts and ends with the search phrase, the keywords that comprise the query a user types into the search box.
Read MorePrimary Podcast Listening Device, 2014 vs 2015 [CHART]
Fully 55% of US consumers ages 12 and older who had ever listened to a podcast said they used a smartphone, tablet or portable audio player most frequently to do so.
Read MoreHow People Use Mobile Payments, May 2015 [CHART]
Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal, Google Wallet and Apple Pay.
Read MoreBarriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]
Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.
Read MoreSocial Video Advertising Metrics, April 2015 [CHART]
Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements and shares than they are with views.
Read MoreSwearing Customers [INFOGRAPHIC]
Swearing Customers Infographic: This infographic by Marchex illustrates the industries that earn the foulest-mouthed customers.
Read More