Posts by derickson
B2B Marketers' Struggles With Content, March 2015 [CHART]
Among B2B marketers in North America, nearly four in 10 said it was difficult or somewhat difficult to come up with ideas for content marketing.
Read MoreThe Evolution Of Attention Metrics
Amazon Kindle’s new per-page read royalties are simply another hybrid on the evolutionary tree of attention metrics.
Read MoreMost-Used Travel Apps, February 2015 [CHART]
Map applications ranked as the No. 1 travel-related apps used by US smartphone owners when on trips, cited by 45%.
Read MoreMillennials' Top Shopping-Related Activities By Device [TABLE]
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
Read MoreDaily Time Spent With Video By Device, 2011-2015 [CHART]
Adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year.
Read MoreEmail Marketing Open Share By Device & Industry, Q1 2015 [TABLE]
43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.
Read MoreBack-To-School & Back-To-College Sales Season, July 2014 [CHART]
22.5% of adult US internet users shopping for kids ages 6 to 17 started two or more months before school started.
Read MoreBack-To-School eCommerce Sales, 2011-2015 [TABLE]
Back-To-Scheel eCommerce sales: US retail sales will grow a relatively strong 4.6% during the core back-to-school shopping months of July and August 2015.
Read MoreGamification [INFOGRAPHIC]
This infographic from eLearning Industry illustrates the current state of gamification.
Read MoreTV Multitasking By Generation, April 2015 [TABLE]
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
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