derickson, Author at e-Strategy

Shipments Of Retail Drones, 2019-2023

Gartner published this data on drone shipments in December of last year, well before anyone imagined we were headed for a global coronavirus pandemic.

The Risks Of Facial Recognition Technology

John Oliver uses twenty minutes to teach you everything you need to know, as no one else can, about the risks of facial recognition technology.

Content Marketing Must-Haves

Content marketing is a buzzword, for sure, but there are several good reasons why it is still in use today after so many years.

Expected Coronavirus Rebound By Retailer Category

Department Stores and off-price retailers are the most optimistic about recovering store traffic in the wake of the Coronavirus pandemic.

Shoppable Video

YouTube has announced a new direct-response ad format that make video ads shoppable by adding a browsable product listing beneath the ad.

Google has released an experimental new product called Keen, which combines the visual appeal of Pinterest with collaborative research features and content discovery powered by machine learning and Google’s search algorithms.

Webinars vs Podcasts [INFOGRAPHIC]

This infographic from Flow illustrates the pros and cons of using webinars vs using podcasts for marketing purposes.

Email Responsiveness [INFOGRAPHIC]

The infographic below from TimeToReply illstrates a trove of statistics about email generally and about expectations for responding to emails specifically.

How To Not Suck At Webinars

First of all, somone has to create a training academy for webinar hosts, for the people who introduce the featured speaker at a webinar.

Digital Marketing News This Week

Topics: The most siginficant announcements to come out of Apple’s 2020 Developer Conference; Keen, Google’s new social collaboration tool; Google Images fact checks; Patagonia joins the growing Facebook advertising boycott; Devin Nunes’ Cow wins in court; YouTube introduces shoppable commercials; Pandora introduces analytics for podcasters; Facebook continues to harbor hate; mobile messaging app stats.