Posts by derickson
B2C Digital Marketing Spend To Rise In 2021
Gartner’s 2020-2021 CMO Spend Survey indicates CMOs expect B2C digital marketing budgets to rise in 2021.
Read MoreDigital Marketing This Week
Topics: Video conferencing app Mmhmm; new Google Assistant features; Google buys North; a FaceApp cause marketing campaign; Trump’s potential TikTok ban; Zuckerberg fails civil rights leaders; subscription Twitter; free LinkedIn Learning paths; digital budgets to rise in 2021; new YouTube marketing metrics; more.
Read MoreManaging Social Media Criticism [INFOGRAPHIC]
This infographic from Digital Giants illustrates seven steps you can take to address criticism directed at you on social media.
Read MoreTop Customer Journey Development Practices
Eight in 10 CX, analytics, customer care, and marketing professionals say that a journey-based strategy is very (39%) or extremely (40%) important to their organization’s overall success.
Read MoreSocial Video Plans, 2020
With time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing.
Read MoreMedia Relations Best Practices
Discover six often-overlooked media relations best practices companies should be using to get the most out of their public relations efforts.
Read MoreOn-Brand About Page
Lifetouch is a school photography company that has absolutely nailed it when it comes to the creative idea for its website leadership page.
Read MoreTrusted Brand Information Sources
As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that feel too intrusive.
Read MoreC-Suite B2B Content Consumption
Tuesdays and Wednesdays were found to be the most active consumption days of the week, making up about half of the days where users requested information, particularly those in finance, IT and human resources.
Read MoreSketchboard – Online Collaboration
Sketchboard is an easy-to-use online collaborative whiteboard for wireframing a website or mapping out a complicated concept.
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