Posts by derickson
Apps People Check First Thing In The Morning By Generation [TABLE]
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Read MoreWhen Millennials & Boomers First Check Their Messages [TABLE]
Communication comes first for most US internet users—and even before coffee for a great many of them.
Read MoreWhy Marketers Don't Use Personalization [CHART]
While technology can help marketers personalize at scale, a lack of it is also the biggest reason execs say they don’t personalize their content.
Read MoreTop Metrics Used To Measure Social Media Success [CHART]
US small and medium-sized businesses (SMBs) use a variety of different metrics to gauge the success of their social media efforts.
Read MoreHow People Use Mobile Payment Apps [CHART]
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.
Read MoreAmazon Opens Up For Podcasters With Amazon Video Direct
Amazon Video Direct is the opening podcasters have been looking for as an entry into the Amazon ecosystem. Amazon has all the elements in place to position itself as the 800 pound gorilla of the podcasting world.
Read MoreCredibility Of Company Spokespeople By Type [CHART]
Trust in the institutions of government, business, media and NGOs has increased across the globe.
Read MoreMost Effective & Toughest Email List Tactics [CHART]
Increasing email list quality ranks as a more important goal of an email list strategy than increasing list size.
Read MoreTop Elements Influencing Email Response Rates [CHART]
Data quality, segment selection and subject line are the elements that have the largest effect on email campaign response rates.
Read MoreTop Content Creation Challenges [CHART]
73% of marketers surveyed in late 2015 reported creating more content than in the previous year.
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