Posts by derickson
Most Effective Recommendation Engine Tactics
Marketers are well aware of the many benefits to be found in the personalization of digital experiences, but consumers don’t necessarily share the same enthusiasm for personalization.
Read MoreJournalism Trend: Reporters’ Personal Newsletters
Media companies have understood the power of having newsletters, now reporters are seeing them as a tool to communicate directly with readers.
Read MoreFuture Of Virtual Events
A report from The 614 Group outlines what marketers and advertisers think an alternative future, without various facets of in-person business, could look like.
Read MoreRelevant Advertising Factors
81% consumers agree that they want to see ads that are relevant to them, but just 54% claim to see such relevant ads, per a report from DISQO.
Read MoreLinkedIn Name Pronounciation Recordings
LinkedIn has added a nice new feature for people who have names that are difficult to pronounce. You can actually now record how to pronounce your name and attach that to your LinkedIn profile.
Read MoreTop Google Searches By State
This animated map shows the highest trending Google searches for every state from 2010 to 2020.
Read MoreDigital Marketing News This Week
Topics: The pending/paused TikTok acquisition by Microsoft; Deadspinners split to Defector Media; Nike’s amazing You Can’t Stop Us ad; Country Time’s little bailout fund; virtual influencers’ time may have come; the Walmart Nazis; the Consumer Electronics Show goes virtual until 2022; the Harper’s Letter decrying cancel culture;…and much, much more.
Read MoreWork From Home Is Here To Stay
San Francisco ad agency Traction broke its lease and will work remotely indefinitely in yet another sign of the impact of the pandemic on work.
Read MoreCoronavirus Social Bubbles
Nearly half of Americans say they’ve established social ‘bubbles’ of people they can trust to follow the rules for minimizing the risk of spreading the coronavirus.
Read MoreUS Digital Political Ad Spending, 2016-2020
Digital political ad spending is expected to surge from $388.9 million last year to $954.8 million this year.
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