derickson, Author at e-Strategy

Digital Marketing News This Week

Twitter Says Bye Bye Reply Guy; TikTok Spies; YouTube Analytics Tips; Shady Apple News; Baby Nut Grows Up; Much More.

Nike’s Inspiring & Empathetic Ad

Nike has done it again by tapping into our collective pandemic experience with the insanely creative You Can’t Stop Us video.

Consumer Trust Report

Chart: Trust In Sources For General News And Information

The Trust Barometer Spring update looks at how the Coronavirus pandemic has affected trust across institutions and industry sectors.

Digital Live Sports Viewers

Live sports viewing on digital channels has definitely been on a rising trend in recent years. eMarketer charts the rise from 32 million viewers in 2019 to 36.5 viewers this year.

State Of Personalization 2020 Report

Nearly half of consumers said personalized experiences on the websites they visit are important and less than a third thought they had a positive effect on their brand perception.

Yelp Economic Barometer Report

Yelp is becoming the barometer of the destroyed local economy because of the failure to bring the Coronavirus to heel.

Otter.ai Review

Otter.ai is an audio-to-text transcription service that uses artificial intelligence to achieve 85% accuracy.

Time Spent With Digital Video By Device, 2018-2022

This year, time spent with mobile video apps will gain 10 minutes, second only to social media. Overall, mobile video will gain 5 minutes, since video watched via mobile web has decreased as people continue to shift such viewing to apps or other devices.

Digital Marketing News This Week

Topics: Walmart’s new parking lot drive-in movie theaters; why Microsoft wants TikTok; the pros and cons of WordPress’ auto-updates; Roger Federer’s rooftop tennis appearance; Google’s messy take on the customer journey; advertising agencies disclosing diversity data; Google new providing ‘for context’ links; Zoombombers hack the Twitter hacking trial; brands mistranslation misadventure; B2B salesperson traits;…and much, much more.

Factors That Affect Trust In Brands

As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.