derickson, Author at e-Strategy

Music Marketing Through Blogs, or How I Tuned Out & Discovered New Bands

Radio is no longer the best medium for promoting a new musician or band or upcoming concert. That music marketing vehicle now belongs to MP3 blogs.

Across The Sound – New Marketing Podcast Interview

Listen to the interview David Erickson gave to Joseph Jaffee’s Across The Sound podcast about citizen journalism coverage of the Minneapolis bridge collapse.

Musical Genres & iPod – Harness The Wisdom Of Crowds

What the world needs now is a new musical genre classification system.

Twin Cities Meals On Wheels Google MyMaps Mashup

Twin Cities Meals On Wheels has created a wonderful and extremely useful Google Maps mashup of the Twin Cities metropolitan area Meals on Wheels locations.

Internet Branding With Icons

Customized icons are a usability issue and a branding tool. A customized icon allows your audience to identify your content at a glance and with ease.

Social Bookmarking Explained

Watch a video that explains in plain English what social bookmarking is and how it works, using del.icio.us as an example.

Product Placement In Second Life

William Gibson gives a reading of his new book Spook Country in Second Life, demonstrating the virtual world’s power as a product placement and pr vehicle.

Domain Name Strategy – Follow Up

The results of my case study of the rapid response to my domain name crisis.

Barry Bonds & The Flickr Effect – The End Of Iconography

There was no iconic image of Barry Bonds’ breaking of Hank Aaron’s career home runs record. Has the Flickr Effect killed iconography?

e-strategyblog.com vs. estrategyblog.com

Read a case study in domain name strategy with estrateblog.com versus e-strategyblog.com as examples of the inherent problems with hyphenated domains.