Posts by derickson
MTV's Online Music Video Marketing Strategy
MTV is allowing music videos for older hits to be embedded but is refusing to allow embedding for new artists and releases. Is that a wise strategy?
Read MoreTypePad's Embeddable Maps Bug
TypePad’s embeddable maps bug prevents users from re-editing their blog post after they’ve saved a post that includes an embedded Google Map.
Read MoreGmail – Customer Generated Video
Google’s Gmail video contest is a superb example of citizen marketing through consumer generated video.
Read MoreMicromarketing: 3 Words
As information distribution channels proliferate and as more and more people consume information through an increasing array of media and devices, the importance of developing a micromarketing strategy only increases.
Read MoreNew e-strategy.com Launched
e-strategy.com launches redesign number four, integrating all Internet channels.
Read MoreNFL.com Redesign – Web 1.5
The NFL.com redesign can be classified as a Web 1.5 site, illustrating that pro sports seem loath to fully embrace the spirit of Web 2.0.
Read MoreNFL.com Redesign & Search Engine Marketing Blunder
When the redesigned NFL.com was unveiled, pro football bloggers everywhere cried because the new site broke their links to player profiles. How did the NFL stumble into this marketing blunder?
Read MoreTech CEOs Talk Web 2.0
Video of CEOs from top technology companies, including the founders of TechCrunch, Technorati, Rojo and Socializer, discussing Web 2.0 and what it means to them, their companies, and the future of Internet communication.
Read MoreExplanation Of Web 2.0 Video
Watch a video explanation of Web 2.0 by Andy Gutmans, the Co-founder of Zend. He explains the technologies that power Web 2.0, the applications and services that comprise Web 2.0, and the role of the end-user in Web 2.0.
Read MoreGoogle Makes Embedding Maps A Breeze
Google has made embedding their maps into your web site or blog an absolute breeze.
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