derickson, Author at e-Strategy

Christmas Season Search Engine Use

An examination of Christmas-related search engine queries.

Trend For 2008: TV Ad Bugets Shift To Social Media

Larry Weber’s thoughts on where television advertising budgets will shift and on the current stage of social media marketing.

Roger Clemens Posts Steroids Denial On YouTube

Roger Clemens’ YouTube video denial of steroid and human growth hormone use highlights a significant new tactic for online reputation management.

An Ode To Digg (And Its Supporting Online Campaign)

Kina Grannis has clearly got some marketing savvy in her corner because she’s running a pretty sophisticated online campaign to solicit votes for Gotta Digg, her music video entry for the Doritos Crash The Super Bowl contest.

New Word Of Mouth Networks – Teens Talk Online

Teens’ online behavior is creating new networks that will require online word of mouth marketing to be an increasingly crucial tactic within overall Internet marketing strategies.

Is Search Engine Advertising Trustworthy?

The fact that few people consider search engine advertising trustworthy while many people trust brand websites is a compelling argument for preferring natural search engine marketing over paid search engine advertising.

Facebook Business Pages

With Facebook’s new business pages viewable to non-Facebook members and readable by search engines, the feature provides an enormous opportunity for social network marketers and search engine optimizers alike.

Flickr Has Stats

Flickr just added usage statistics to the Pro version of the photo sharing service.

Arrested Development – The Bluths Hire A Publicist

Watch an episode of Arrested Development where the Bluth family hires a publicist to deal with a media crisis.

Google Streetview Hits Home

Google Maps’ StreetView of Minneapolis and Saint Paul is pretty cool but the photos are from the summer and I’d like to see some integration with My Maps or other datasets in order to use Google Maps as an augmented reality tool.