derickson, Author at e-Strategy

Babes On Skates: Evian's TV Ad Campaign Minus The Television

During a week in which Michael Jackson’s death dominated not just the news, but also online video viewing, Evian’s deliberate attempt at creating a viral video has succeeded to the tune of 3.8 million views.

The One Big Thing: Google Chrome OS

The One Big Thing you need to know this week is that Google is aiming straight at the heart of Microsoft with the announcement that they plan to develop their own, open source, operating system ostensibly to be run on netbooks, called Google Chrome OS.

Revenge Of The Customer: United Airlines Breaks Guitars

When musician Dave Carroll posted the United Breaks Guitars video to YouTube, United Airlines was left flat-footed in their crisis communications response.

Twitter, How Do You Frustrate Me? Let Me Count The Ways

In a perfect world, Twitter would add these features.

Yahoo! Messenger Thinks I'm German!

Yahoo! Messenger thinks I’m German: Screenshot of German language Yahoo! Messenger news window.

DailyMotion's Video 2.0 Experiment

If support for the new video tag in HTML 5 takes off, online video could evolve into the interactive format that will be needed to support the ‘monetization’ of video content in the form of interactive product placements.

Email: The Black Hole

I love email because it’s so easy to use but I hate it because that’s where all the insight that comes in and the wisdom I send out goes to die.

Yahoo Search Pad Launches

Yahoo has rolled Search Pad out of beta, a service that makes it easy for you to take notes about sites during your online research.

Virtual Retail

Stuart Dobson at Future Blogger had an interesting post last year about how virtual reality technology might affect retail.

Virtual Reality: Wired Contributing Editor Discusses The Virtual Future

Media today thrusts users into multiple levels of active experience; the promise of virtual reality is to make that experience immersive.