Posts by derickson
Pandemic Devastates Home Sharing Sector
This year, Airbnb’s US adult user base will fall 60.0% to 17.0 million. This is the first time that the company has experienced negative user growth.
Read MoreBuzzSumo Digital PR Tool Review
BuzzSumo is a discovery tool for popular social content and online influencers. A review of the primary features of the tool.
Read MoreWhere Americans Listen To Music
According to a Morning Consult/Hollywood Reporter poll of adult Americans who listen to music about once a week or more, most of them (69%) listen to music via traditional AM/FM radio stations.
Read MoreDigital Marketing News This Week
Topics: A Facebook Group battle over a dinosaur at McDonald’s; Alexa for Residential; New LinkedIn Page features; and a lot more.
Read MoreHow People Discover New TV Shows & Movies
As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years.
Read MoreUS Population by Age & Gender
Gen Z (note: e-Strategy refers to them as Gen V; V for Virtual) is an up-and-coming target audience, but marketers continue to focus a lot of energy on Millennials.
Read MoreHow Americans Spend Their Evenings
For most Americans, staying home with family is their favorite way to spend an evening, per results from a Gallup survey.
Read MoreTop B2B Marketing Measurement Challenges
Just 1 in 8 (13% of) marketers at B2B organizations would rate their company’s current ability to measure and analyze marketing performance as excellent, and some 40% think that it needs improvement.
Read MoreFamily Life By Generation
Today’s family units are very different to those of previous years. Only 3 in 10 Millennials now live with a spouse and a child, compared to 40% of Gen-Xers and 46% of Boomers when they were the same age, finds a report from Pew Research Center using data from the US Census Bureau’s Current Population Survey.…
Read MoreConsumer Willingness To Shop In-Store By Generation
Eighty-two percent of Baby Boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.
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