August 2020 - Page 3 of 4

Yelp Economic Barometer Report

Yelp is becoming the barometer of the destroyed local economy because of the failure to bring the Coronavirus to heel.

Otter.ai Review

Otter.ai is an audio-to-text transcription service that uses artificial intelligence to achieve 85% accuracy.

Time Spent With Digital Video By Device, 2018-2022

This year, time spent with mobile video apps will gain 10 minutes, second only to social media. Overall, mobile video will gain 5 minutes, since video watched via mobile web has decreased as people continue to shift such viewing to apps or other devices.

Digital Marketing News This Week

Topics: Walmart’s new parking lot drive-in movie theaters; why Microsoft wants TikTok; the pros and cons of WordPress’ auto-updates; Roger Federer’s rooftop tennis appearance; Google’s messy take on the customer journey; advertising agencies disclosing diversity data; Google new providing ‘for context’ links; Zoombombers hack the Twitter hacking trial; brands mistranslation misadventure; B2B salesperson traits;…and much, much more.

Factors That Affect Trust In Brands

As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.

Most Effective Recommendation Engine Tactics

Marketers are well aware of the many benefits to be found in the personalization of digital experiences, but consumers don’t necessarily share the same enthusiasm for personalization.

Journalism Trend: Reporters’ Personal Newsletters

Media companies have understood the power of having newsletters, now reporters are seeing them as a tool to communicate directly with readers.

Future Of Virtual Events

A report from The 614 Group outlines what marketers and advertisers think an alternative future, without various facets of in-person business, could look like.

Relevant Advertising Factors

Chart: Top Elements Of Relevant Advertising

81% consumers agree that they want to see ads that are relevant to them, but just 54% claim to see such relevant ads, per a report from DISQO.

LinkedIn Name Pronounciation Recordings

LinkedIn has added a nice new feature for people who have names that are difficult to pronounce. You can actually now record how to pronounce your name and attach that to your LinkedIn profile.