Posts Tagged ‘Newspapers’
Digital Marketing News This Week
Topics: Social media defense against QAnon; ghost kitchens; the Library Of Congress’ AI-powered newspaper archive search; Twitter’s disinformation measures; Telepath; Wikipedia’s makeover; much more.
Read MoreTrust Consumers Place In Brand Information Sources [CHART]
Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a report by Kantar Media.
Read MoreTime Spent With Media By Medium [CHART]
Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.
Read MoreTraditional Media Consumption By Channel, 2011-2018 [CHART]
People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011.
Read MoreHow Consumers Find Information About Brands [CHART]
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.
Read MoreAmericans' Top News Sources [CHART]
Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
Read MoreTop Small Business Marketing Channels [CHART]
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
Read MoreUS News Consumption Sources, 2012-2017 [CHART]
This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
Read MoreUS Political Ad Spending Allocations, 2012 vs 2016 [CHART]
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Read MoreConsumer Trust In News Sources [CHART]
Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.
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