Posts Tagged ‘YouTube’
Museum Marketing [PRESENTATION]
Pew Internet & American Life project presentation that takes a look at museum marketing and how arts organizations are using online communications.
Read MoreMost Influential Sites On Purchase Decisions, December 2012 [CHART]
86% of influencers blogged regularly, and more than half operated between two to five blogs.
Read MoreBreakdown Of Top Brands Digital Marketing Budgets, December 2012 [CHART]
65% of top US brands reported participating in influencer marketing.
Read MoreBeyond Social Media: Geico's Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]
This week’s highlights: Le Cordon Bleu Social; a Horse meat scandal; Million Moms cry bestiality; Calvin & Hobbes mashedup & taken down & Oscar tweetjacking.
Read MoreVideo Engagement: Facebook Uploads vs. YouTube Links, January 2013 [CHART]
Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period.
Read MoreBeyond Social Media: Burger King Hacked, Maker's Mark Social Slapped & LinkedIn's Claps [PODCAST]
This week’s highlights include the Twitter hacks of Burger King & Jeep, Maker’s Mark does and about face, LinkedIn appeals to vanity, a Alicia Keys’ iPhone Tweet, Shiny New Stuff and much more.
Read MoreCase Study: Samsung's Advertising Tactic To Drive YouTube Views To Super Bowl Commercial [VIDEO]
A case study of how Samsung uses rich media banner ads to drive views for the YouTube video of it’s Super Bowl XLVII commercial.
Read MoreBeyond Social Media: Carnival Triumph Cruise's Megafail & Lotsa Love Stuff [PODCAST]
This week’s highlights include the Carnival Triumph Cruise Megafail, an Etch-A-Sketch tribute, Ice Cream love, love stories & songs, a House of Cards.
Read MoreYouTube Deluged With Pirated-Content [VIDEO]
Hundreds of full-length feature films, including blockbusters from Disney and Sony have been illegally uploaded to the world’s most popular video site.
Read MoreHow People Share Mobile Phone Videos, November 2012 [CHART]
Since nearly all mobile video viewers are mobile video sharers, Vine may be a good opportunity for brands looking to link up their paid, owned and earned strategies.
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