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Posts Tagged ‘Yelp’

Platforms To Which Marketers Would Allocate Budgets, September 2015 [CHART]

Several fast-growing social media services began offering themselves as platforms for advertisers this year.

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US Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]

Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.

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Global Net Mobile Ad Revenue By Company, 2012-2014 [TABLE]

Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.

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Global Net Online Ad Revenue By Company, 2012-2014 [TABLE]

Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion.

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Daily Social Media Activity On Computers & Mobile Phones, June 2014 [CHART]

Some 46.5% of respondents said they read or update Facebook daily from a computer, with 29.3% doing so daily from a mobile phone.

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US Mobile Search Ad Revenues By Company, 2012-2016 [TABLE]

Google still dominates browser-based searches on mobile devices, but niche search apps are also becoming much more prevalent.

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Online Behavior Of The Home Improvement Customer [INFOGRAPHIC]

This infographic illustrates the online behavior of home improvement customers by generation.

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How Companies Integrate On- & Off-Line Customer Experiences, April 2013 [TABLE]

Retailers are lagging in bridging online and offline customer experiences.

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Americans' Most Popular Types Of Websites, November 2013 [VIDEO]

Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).

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Marketing Tactics Used By American Restaurants, March 2013 [TABLE]

Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.

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