Posts Tagged ‘Women’
Women's Attitudes Toward Contextually Relevant Video Ads
Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).
Read MorePinterest Purchasing By Gender [CHART]
Men report being more than twice as likely as women to have purchased a product or service after discovering it on Pinterest, per results of a Compete survey.
Read MorePrimary Source Of Political Information, By Gender [CHART]
via emarketer.com This change makes sense in the context of the results of an April 2012 online survey of US online adults conducted by Burst Media. The poll found that 27.7% of likely voters got their information about candidates and causes primarily on the internet, a 10% jump over 2008. In fact, the internet was…
Read MoreCaroline Drucker: Women In Technology
Caroline Drucker discusses how to get more women in technology for Ignite NYC: Don’t call yourself a girl.
Read MoreOnline Shopping Differences By Gender
The most online purchases by men will be made between 7-8 PM.
Read MoreMoms Online
Moms are 19% more likely than the general population to engage in social networking.
Read MoreSheryl Sandberg: Why We Have Too Few Women Leaders
Facebook COO Sheryl Sandberg looks at why a smaller percentage of women than men reach the top of their professions — and offers 3 powerful pieces of advice to women aiming for the C-suite.
Read MoreSmart Shopping: Mobile Shopping Demographics
76% of US mobile users considered their phone at least somewhat important for their holiday shopping this year.
Read MoreLanguage Ladies & Digital Dudes
As the Internet marketing and public relations professions merge, the demand for technically astute superb communicators may drive more men into the PR workplace.
Read More