Women Archives - Page 42 of 43

Mobile-Only Online Activities By Gender [CHART]

There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.

Factors That Influence Brand Buying Decisions By Gender [CHART]

While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.

Why Americans Follow Brands On Social Media By Gender [CHART]

Keeping up with the latest content was the most popular reason, cited by 43.5% of moms, 44.4% of other women and 30.7% of males.

Demographics Of Consumers Who Would Buy A Brand Because Of Friends' Likes [CHART]

Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.

Social Media Behavior Of Men vs. Women [INFOGRAPHIC]

This infographic by Digital Flash illustrates the different social media behavior of the sexes.

Top 10 Site Categories For European Women [CHART]

Women in Europe account for the majority of time spent on multiple retail site categories, per comScore figures released in July.

Americans' Attitudes Toward Dual Incomes By Various Demographics [CHART]

Two-thirds of Americans believe it is better for both members of a household to work in paying jobs.

American Sports Fan Demographics [CHART]

61% of adults consider themselves a sports fan, according to a Marist Poll conducted in November 2011.

Americans' Attitudes Toward Hard Work & Success By Various Demographics [CHART]

7 in 10 of Americans believe that with hard work they can accomplish anything, while 28% believe that success is dependent upon factors like connections, inherited wealth and sheer luck.

Contextually Relevant Video Ads' Effect On Women's Attention [CHART]

Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.