Women Archives - Page 31 of 43

Consumer Behavior & Mobile Marketing [INFOGRAPHIC]

This infographic from LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.

Mostly Mobile Online Teens, March 2013 [CHART]

78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smart phone.

Why People Use In-Store Wi-Fi By Gender, Q4 2012 [TABLE]

More than nine in 10 American smart phone owners had used their device while at a physical store location.

Pinterest Users By Gender, Race & Generation, December 2012 [TABLE]

Fully one-quarter of female internet users said they were on Pinterest, compared to just 5% of male internet users.

Instagram Users By Gender, Race & Generation, December 2012 [TABLE]

Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall.

Twitter Users By Gender, Race & Generation, December 2012 [TABLE]

While 16% of internet users overall said they used Twitter, 26% of black internet users said they did so.

Women Who Abandon Social Media, March 2013 [TABLE]

Among the 86% of North American women surveyed online who have a social media account, 38% are dubbed Defectors, who have stopped (16%) and/or decreased (28%) using at least one social network.

Importance Of Buying American By Product Category & Gender, March 2013 [CHART]

Women were 11% more likely to consider Buying American important when purchasing major appliances (79% vs. 71%).

Frequency With Which American Moms Use Online Channels For Health Content, January 2012 [CHART]

In January 2012 that nearly one-third of moms searched the internet for health information once a day or every few days.

Americans Who Seek Health Information Online, 2011 & 2012 [TABLE]

86% of women said they made the decisions about the healthcare treatments their entire families used. While most said they trusted their doctors, they still went online before and after office visits.