Posts Tagged ‘Women’
US Parents Who Follow Brands On Social Networks, January 2014 [CHART]
45% of US mother social networkers with children younger than 18 in the household followed brands on social sites.
Read MoreAmerican Moms' Top Brands, April 2014 [TABLE]
Personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively.
Read MoreUK Social TV Viewers By Demographic, September 2013 [TABLE]
Nearly two-thirds of UK 16- to 24-year-olds who used Twitter said they never live tweeted about TV programs.
Read MoreWeekly Radio Penetration Among Millennials, May 2014 [CHART]
Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis.
Read MoreShare Of Monthly Minutes Spent Online By Device & Demographic, January 2014 [CHART]
The total amount of time American adults spent accessing the internet from smartphones matched the amount of time they spent going online from PCs.
Read MoreHesitance Of French Citizens To Divulge Personal Data At eCommerce Sites, April 2014 [TABLE]
More than two-thirds of French web users were reluctant to enter personal information—such as their name, address, phone number and bank account details—on an eCommerce site.
Read MoreOnline Video Viewer Demographic, May 2014 [TABLE]
Online video is attracting a growing audience, with 1 in 5 or more American adults watching a TV show online (28%), amateur content (31%), or original digital video (22%) on at least a monthly basis.
Read MoreFactors That Would Encourage French TV Viewers To Use Video On-Demand, November 2013 [TABLE]
Lowering the price of available movies and series was the biggest factor that would encourage consumers to use VOD services more regularly (37.6% of respondents).
Read MoreDemographics Of French Video On-Demand Users By Frequency, November 2013 [TABLE]
An overwhelming majority—four in five respondents—never viewed VOD (that is, movies or series rented and watched on a TV, computer, tablet or smartphone).
Read MoreDemographics Of American Book Readers, January 2014 [TABLE]
Out of the 76% of respondents who had read a book in the past year, nearly seven in 10 had read a physical book, while just 28% had read an ebook.
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