Posts Tagged ‘Whatsapp’
Social Media Universe
This excellent infographic from Visual Capitalist illustrates the user base size of the most popular social media channels, as measured by Monthly Active Users.
Read MoreTime Spent With Mobile Messaging Apps
This year, US adults will spend an average of 24 minutes per day on mobile messaging apps — like WhatsApp and Facebook Messenger — which is up 4 minutes from 2019 estimates.
Read MoreMillennials’ Social Media Use By Channel, 2018-2020
Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app.
Read MoreDigital Illiteracy [CHART]
A Pew Research Center survey finds that Americans’ understanding of technology-related issues varies greatly depending on the topic, term or concept.
Read MoreMobile Messaging App Users, 2018-2022 [CHART]
This year, the total number of messaging app users worldwide will increase 12.1% to 2.52 billion people, eMarketer estimates. Growth will slow to 7.3% next year, reaching 2.70 billion users.
Read MoreWeekly Commercial Message Consumption Frequency [CHART]
While very few marketers would dispute the effectiveness of personalization, there are still barriers to being able to personalize at scale, namely the time and cost involved in creating personalized content. A survey of more than 1,000 US consumers from Periscope by McKinsey shares some insights on personalized messages and what consumers think of them.
Read MoreSocial Media Demographics By Channel [TABLE]
Adults in the US are still using YouTube more than any other social media: close to three-quarters of US adults use the platform, with usage high across demographic groups, according to a study from the Pew Research Center, which provides some updates on social platform usage.
Read MoreWhatsApp Users By Race/Ethnicity [CHART]
eMarketer estimates that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.
Read MoreSocial Media Sharing [INFOGRAPHIC]
This inforgaphic from Promo illustrates what, where and why people share content on social media.
Read MoreDigital Marketing Reassessment [INFOGRAPHIC]
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
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