Wearables By Generation, 2020-2024

Chart: Wearables By Generation, 2020-2024

It should come as little surprise that the two generations with the most pocket change, Millennials and Generation X, are the early adopters of and have the greatest penetration with wearables.

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Millennials & Wearables [CHART]

Chart: Millennials & Wearables

23.8 million US millennials will have used a wearable device at least once per month. That’s roughly a third of the millennial population, according to our estimates.

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Wearable Users By Age [CHART]

Chart: Wearable Users By Age

Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.

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Voice-Activated Device Use [CHART]

Chart: Voice Activated Device Use

eMarketer’s latest forecast expects the number of smart speaker users to rise at a compound annual growth rate (CAGR) of 47.9% between 2016 and 2020, from 16.0 million to 76.5 million.

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