Posts Tagged ‘Wearables’
Wearables By Generation, 2020-2024
It should come as little surprise that the two generations with the most pocket change, Millennials and Generation X, are the early adopters of and have the greatest penetration with wearables.
Read MoreTechnology Disrupting Digital Marketing [INFOGRAPHIC]
This infographic from Spiralytics illustrates ten new technologies that are disrupting the current state of digital marketing.
Read MoreAmazon's Challenge To Apple's AirPods = More Time For Content
Amazon is planning to challenge Apple in the wireless earbud market. If Amazon is successful, it will free up a great deal more of consumers’ time that they will fill with content consumption.
Read MoreGeneration X & Wearables, 2017-2019 [CHART]
Gen Xers’ wearable usage is rising, albeit slower than it has in past years. By the end of 2018, 15.4 million Gen Xers will have used a wearable device at least once per month, up from 14.0 million in 2017.
Read MoreMillennials & Wearables [CHART]
23.8 million US millennials will have used a wearable device at least once per month. That’s roughly a third of the millennial population, according to our estimates.
Read MoreWearables & Generation V [CHART]
Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17—or 2.5 million teens—will use a wearable device in 2018.
Read MoreWearable Users By Age [CHART]
Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.
Read MoreAfrican American Device Ownership [CHART]
African-Americans outpaced non-Hispanic Whites and the total population in ownership of each of the 9 devices identified, including smartphones, tablets, smart TVs, and streaming devices.
Read MoreVoice-Activated Device Use [CHART]
eMarketer’s latest forecast expects the number of smart speaker users to rise at a compound annual growth rate (CAGR) of 47.9% between 2016 and 2020, from 16.0 million to 76.5 million.
Read MoreDevice Adoption Among 50+ Americans [CHART]
Seven in 10 Americans ages 50 and older own a smartphone, reveals the AARP in a report. That includes a majority (55%) of adults ages 70 and up.
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