B2B Storytelling

81.5% of B2B Marketers listed engaging & compelling storytelling among the top three elements of effective B2B content.

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Target's Falling For You Branded Entertainment Campaign

Attitudes Toward Retail Product Videos 52% of online product video viewers are more confident in that product prior to purchasing it online 44% are more engaged with the retailer or brand as a result of watching their product videos 37% purchase more products on websites that feature product videos THOUGHT: Six years ago I wrote…

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Virtual Fitting Room

Moscow firm AR Door has created a virtual fitting room that uses the Xbox Kinect to augment reality by superimposing clothing on shoppers’ bodies in real time.

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