Video Metrics Archives - Page 2 of 2

Online Video Ad Metrics By Size, Q1 2013 [TABLE]

The larger the video ad, the higher the completion rate, with a 93.0% completion rate for extra-large video ads vs. a 66.0% completion for extra-small video ads.

Video Ad Completion Rates By Length, Q1 2013 [CHART]

Completion rates were lowest for video ads that lasted between 30 to 60 seconds (77%), but ads that ran for 30 seconds or less saw an 84% completion rate.

US Online Video Traffic & Useage Metrics, 2012 & 2017 [TABLE]

In 2012 averaged 4.6 exabytes per month, and by 2017, that figure will more than triple to 17.1 exabytes per month.

Online Video Ad Viewability Averages By Source, Q1 2013 [CHART]

During the first quarter, average viewability for online video ads in the US was 83%, although rates varied widely among properties.

Most Important Multi-Screen Video Ad Metrics, June 2013 [CHART]

While completion rate (with a rating average of 2.56, where 1 is most important) shows up as the most important metric, brand uplift (2.69) is close behind in value.

Interactive Online Video Advertising Effect On Branding, Q2 2012 [CHART]

A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results.

US Online Video Advertising CPM, 2010-2017 [TABLE]

CPM for midtier sites and placements in 2013 will be approximately $25 and reach nearly $33 for premium destinations.

Video Ad Completion Rates, Q4 2011 – Q4 2012 [TABLE]

Ad completion rates were highest for long videos in Q4 2012 at 93%, compared with 81% for mid-form videos and 68% for short-form videos.

Video Ad View Rates, Q4 2011 – Q4 2012 [TABLE]

Total video views among internet users in the US were up 23% year over year in Q4 2012.

Pre-Roll Video Ad Completion Rates By Size [CHART]

15-second ads of less than 1,000 pixels had a completion rate of 79.5%, compared to 90.9% for ads of the same length measuring more than 1,000 pixels.