Posts Tagged ‘Video Game Marketing’
Viewability Rate For Rich Media Ads By Industry, September 2012 [TABLE]
Rich media ads purchased by firms in the travel industry were most likely to be viewable, at 10 percentage points above average, while those in the financial vertical were only seen half the time.
Read MoreVideo Games Or Gym Memberships? [INFOGRAPHIC]
Nike+Kinect video game producers put together this infographic to illustrate the costs of working out at home by playing a video game vs buying a gym membership.
Read MoreThe Rise Of eSports [VIDEO]
Born out of arcade tournaments and LAN parties, the world of competitive gaming is now entering a mature phase, featuring major global events attended by thousands and watched by millions online. With valuable sponsorship and prize money of increasing value, competitive gaming is claiming a space similar to that of traditional sports.
Read MoreBlack Opps II Reaches $1 Billion Faster Than Avatar [VIDEO]
Activision Blizzard Inc.’s best-selling video-game franchise Call of Duty: Black Ops II topped $1 billion in retail sales within its first 15 days of release.
Read MoreUS Mobile Gaming Revenues By Type, 2010-2016 [CHART]
eMarketer expects download fees to account for a shrinking share of the total beginning in 2013.
Read MoreUS Mobile Content Revenues For Select Categories, 2010-2016 [CHART]
Gaming commands a plurality of revenues, at 43% of the total in 2012 and hovering around that amount through the end of the forecast period.
Read MoreeCommerce Product Categories [CHART]
Nearly half of online buyers surveyed by Compete had purchased books online in the past three months, while 41% had bought movies, music and video games.
Read MoreGlobal Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]
Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.
Read MoreOnline Product Videos By Category [TABLE]
19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.
Read MoreOnline American Mothers & The Devices They Own [CHART]
Mothers were especially fond of PCs, which had a penetration rate of almost 100%. But smart phones, too, had a penetration rate among mothers (83%) well above the average.
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