Posts Tagged ‘United Kingdom’
UK Mobile Users Who Have Favorable Reactions To Advertising, March 2014 [TABLE]
eMarketer estimates that 80.6% of the entire UK population will be mobile phone users in 2014, while a further 41.1% will use tablets.
Read MoreUK Smart Phone Users By OS, 2012-2015 [TABLE]
The number of UK smart phone users who own and use an Android phone at least monthly is expected to total 18.3 million this year.
Read MoreSmart Phone Sales Share In Europe By Country, March 2013 & March 2014 [TABLE]
The Google operating system (OS) claimed a 56.2% share of smart phone sales in Great Britain in the three months leading up to March 2014.
Read MoreConsumers Emotional Connections To Brands, June 2014 [TABLE]
Consumers in the US are among the most emotionally distant from brands.
Read MoreInfluences Over Completing Purchases, June 2014 [CHART]
Consumers aged 20-40 in the US and UK were asked to rank the factors that would make them most likely to complete the purchase of a product or service, with sales and competitive pricing (61%) by far their most critical.
Read MoreMobile Messaging Users In Developed & Developing Countries, July 2013 [TABLE]
Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.
Read MoreUK Mobile Sports Content Consumption By Age, March 2014 [CHART]
A sizable proportion of mobile users in the UK will utilize mobile phones to keep track of the World Cup action.
Read MoreDevices UK Millennials Will Use To Follow The World Cup, May 2014 [CHART]
TV will be the medium of choice for UK consumers following the action, even among the most digitally connected and especially mobile millennial cohort.
Read MoreMillennial UK Consumers' Attitudes Toward Brands Sponsoring Sports, May 2014 [CHART]
UK millennial internet users studied—those ages 16 to 24—showed a strong preference toward official sponsors of sports events.
Read MoreWestern European Online Ad Spending By Country, 2012-2018 [TABLE]
Spending on display ads continued to gain momentum, logging higher growth than any other format, at 14.9%, and a total value of $12.27 billion.
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