Posts Tagged ‘United Kingdom’
Where People Consume Text & Video Content, March 2013 [CHART]
Regardless of device, consumption of videos takes place most often in the home and users are both more relaxed and explorative while at home.
Read MoreSocial TV Activity By Country, March 2013 [CHART]
Across 12 countries examined, an average of 43% of respondents reported following social media conversations about a TV program on a companion mobile device while watching the program.
Read MoreConsumer Reactions To Multi-Screen Advertising, March 2013 [CHART]
Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them.
Read MoreContent Marketing: Effectiveness In The UK, March 2013 [CHART]
94% of marketers in the United Kingdom are using content marketing, making this activity more entrenched than in North America and Australia.
Read MoreHow People Watch Video On Smart Phones By Country, 2012 [TABLE]
In 2012, US mobile video viewers watched via both apps and the mobile web: 72% said they’d watched video by either method.
Read MoreMobile Web Traffic By Device & Country, February 2013 [CHART]
For the first time, tablet traffic exceeded smart phone traffic in February 2013 (8% and 7% of page views, respectively).
Read MoreGlobal mCommerce Activities, February 2013 [CHART]
24% of American smart phone users surveyed during Q2 2012 reported scanning a barcode or QR code in the previous 30 days.
Read MoreInternet's Share Of GDP [CHART]
McKinsey has found technology, particularly the Web, has had a rising impact on GDP.
Read MoreConsumer Attitudes Worldwide Toward Mobile Advertising, February 2013 [CHART]
This chart from Nielsen is a snapshot of consumer attitudes worldwide toward mobile advertising.
Read MoreAppeal Of Money-Saving Offers Among Social Brand Fans Worldwide, February 2013 [CHART]
7 in 10 Americans who follow brands online say that they want to stay more connected to those brands when they offer them coupons, discounts and free products.
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