Posts Tagged ‘United Kingdom’
Global Opinions On Privacy, 2013 [CHART]
Americans and China hold opposite opinions about location, purchases and website visits.
Read MoreTop Testing Tactics For Improving Conversions, November 2013 [CHART]
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.
Read MoreIn-House Marketers' Satisfaction With Conversion Rates, November 2013 [CHART]
Roughly 6 in 10 company marketers from around the world (but primarily UK-based) say that conversion rate optimization is “crucial” to their overall digital marketing strategy.
Read MoreUK Advertising Media Investment & ROI, October 2013 [CHART]
The average ROI for brands on TV is £8.70, with radio’s ROI coming in at £7.70.
Read MoreBritish Adults' Attitudes Toward Brand Content Marketing, October 2013 [CHART]
Asked to choose which of 3 options is most true concerning their general attitude towards advertising, 66% of British adults chose the option that they “tolerate” advertising from brands.
Read MoreHow People Share Information About SMBs They Follow On Twitter, May 2013 [CHART]
People were most likely to have retweeted SMB content if they enjoyed it, at 70%.
Read MoreTop Reasons People In The US & UK Follow SMBs On Twitter, May 2013 [CHART]
The leading reason respondents gave for following an SMB on Twitter was to receive updates on future products, at 73%.
Read MorePre-Roll Video Ad Click-Through Rates, Q2 2013 [CHART]
Slightly more than half of mobile in-application pre-roll ads were completed in the US during Q2.
Read MoreHandshake: A Personal Data Marketplace [VIDEO]
David Erickson discusses Handshake, a new marketplace where individuals can negotiate for the use of their personal data.
Read MoreEmail Open & Click-Through Rates By Personalization, 2012 [CHART]
63% of consumers in the US and UK believe that they receive so many messages that use their name that it no longer makes any difference to them, recent research suggests. But consumers’ behavior may not support their perceptions.
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