Posts Tagged ‘Twitter’
Social Sites eTailers Will Use For Holiday Season, September 2012 [CHART]
86% of online retailers planned to use Facebook and 70% Twitter for holiday promotions.
Read MoreTypes Of Misleading Branded Content, November 2012 [CHART]
A majority of online adults find advertising that appears as content (so-called “native ads”) to be misleading.
Read MoreTwitter Link CTR By Day Of The Week, October 2012 [CHART]
The average CTR for links shared on Twitter ranged between 1.49% and 1.76% during the weekdays, but jumped to about 2.5% during the weekend.
Read MoreSocial Media Channels Used For Customer Service, 2012 [CHART]
The most common social channel for providing customer service was Facebook, which was also rated the most effective such channel by 42.5%.
Read MoreAppealing Local Digital Marketing Tactics, September 2012 [CHART]
Local search registration is now used by less than one in four marketers.
Read MoreLocal Digital Marketing Tactics, September 2012 [CHART]
35.9% of North American marketers planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
Read MoreBeyond Social Media: Oprah's Ill-Advised Surface Tweet & Facebook's Bait & Switch [PODCAST]
This week’s highlights include Oprah’s ill-advised Surface love from her iPad, Facebook’s advertising bait & switch and Ben & Jerry’s Instagram campaign.
Read MoreGlobal Social Login Preferences, Q4 2009 – Q3 2012 [CHART]
Facebook hasn’t always been the most popular service offering social login to other sites.
Read MoreRacist Tweets [MAP]
During the day after the 2012 presidential election Floating Sheep took note of a spike in hate speech on Twitter referring to President Obama’s re-election.
Read MoreThe Effect Of Twitter On Journalism [VIDEO]
The rise of Twitter brought concerns within the industry – would this overwhelming source of direct raw information put professional reporters out of business?
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