Posts Tagged ‘Twitter’
Influence Of Email On Consumer Purchase Decisions, September 2014 [CHART]
Emails with discounts have a greater influence on purchase decisions than a variety of other forms of marketing communication.
Read MoreSentiment Of Most Shared Articles By Social Network, H1 2014 [CHART]
Of the 5 major social networks studied – Facebook, Twitter, Google+, Pinterest, and LinkedIn – Facebook dominated with 81.9% of the total shares generated.
Read MoreCollege Students' Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]
The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.
Read MoreCollege Students' Daily Use Of Social Networks By Site, July 2014 [CHART]
70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.
Read MoreTop Mobile Apps By Age, June 2014 [TABLE]
Facebook is the top mobile application for each age group.
Read MoreMarketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]
Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).
Read MoreFortune 500 Social Media Use, 2012-2014 [CHART]
Social media use is almost ubiquitous among the Fortune 500 and newer platforms are seeing fast-rising adoption rates.
Read MoreOnline Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]
Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.
Read MoreUs Online Ad Revenue Share By Company, 2012-2016 [TABLE]
Facebook’s share of the US digital display market rose from 14.8% in 2012 and is projected to hit 21.5% this year.
Read MoreInfluence Of Social Networks On Purchase Path By Funnel Position [VIDEO]
YouTube is strongest at both introducing new products and helping to close the sale in the last stage.
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