Posts Tagged ‘Trust’
Top Reasons For Consumers To Distrust Online Reviews, April 2012 [CHART]
Poor grammar and spelling were as suspect as a website that seemed untrustworthy in itself.
Read MoreHow Online Customer Reviews Affect Perceptions Of Local Businesses, 2010 & 2012 [CHART]
28% said they trusted reviews if there were multiple reviews; 24% said they trusted the reviews if they believed them to be authentic; and 20% said they trusted reviews for some types of businesses but not others.
Read MoreConsumers' Trust In Online Reviews, August 2012 [CHART]
The question is whether consumers can see past bogus reviews as isolated incidents or if such reviews are pervasive enough to threaten the confidence of shoppers.
Read MoreConsumer Attitudes Toward Online Tracking, January 2013 [CHART]
Just 5% of American adults believe that companies should have the right to track their activities whenever they’re online, while an opposing 28% feel that companies should never be able to track their online behavior.
Read MoreTrust In General News Sources By Age, January 2013 [CHART]
Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of citizens.
Read MoreAmericans' Online Privacy Concerns, January 2013 [CHART]
Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes.
Read More2013 Edelman Trust Barometer [PRESENTATION]
The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
Read MoreVeracity Of Message & Frequency Of Exposure To Company Information, January 2013 [CHART]
How many times does an informed consumer need to hear something about a company to be convinced it’s true? More than twice, for most of them.
Read MoreConcern Over Authenticity Of Online Reviews Of Consumer Electronics, September 2012 [CHART]
Four-fifths of survey participants reported having felt concern about the authenticity of online reviews.
Read MoreMost Trusted Sources For Health Care Decisions, September 2012 [CHART]
More than one out of five internet users named the internet as their most trusted source of medical information.
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