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Posts Tagged ‘Trust’

Characteristics Consumers Associate With Small Businesses, August 2013 [TABLE]

Small-business decision-makers stressed the fact that businesses of this size were owner-operated and accountable.

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Google+ Is NOT Dead & Video Meets Commerce [VIDEO]

David Erickson & BL Ochman discuss rumors of Google+’s imminent demise, touchable videos, the NYPD’s Twitter storm and more on the Beyond Social Media Show.

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Americans' Trust In Advertising By Demographic, April 2014 [CHART]

Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all.

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Consumers' Trust In Handlers Of Their Data, April 2014 [VIDEO]

Some 18% of online adults have had important personal information – such as their Social Security number, credit card, or bank information – stolen.

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Consumer Attitudes Toward Local Search, April 2014 [TABLE]

Some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information.

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Consumer Discomfort With Personal Data Access & Sharing, April 2014 [TABLE]

Close to half – or more – consumers indicate that they’re very or extremely uncomfortable with companies sharing their personal information.

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Online Video's Influence Over Branding & Purchase Decisions, March 2014 [TABLE]

77% said they view companies that create online video as being more engaged with customers (77%).

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Required Content For B2B Vendor Websites [VIDEO]

David Erickson discusses What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility.

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Top Content B2B Buyers Want From Vendor Websites To Establish Credibility, March 2014 [VIDEO]

What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility?

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Americans' Trust In Other People By Generation [CHART]

Millennials have emerged into adulthood with low levels of social trust.

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