Posts Tagged ‘Trust’
Consumer Trust In Companies' Handling Of Personal Data, June 2014 [CHART]
Only 21% of American adults have a Lot Of Trust in the businesses or companies that they regularly do business with to keep their personal information secure.
Read MoreGenerations' Work Relationships [PRESENTATION]
68% of Millennials said they would sacrifice a friendship with a colleague if it meant getting a promotion.
Read MoreWord-of-Mouth Influence On Childless Millennial Women, June 2014 [TABLE]
In-person word-of-mouth recommendations are a powerful influence on Millennial (born between 1979 and 1993) women without children.
Read MoreTop Reasons For Abandoning Shopping Carts, June 2014 [CHART]
The primary reasons given by online shoppers for abandoning a shopping cart were that: the shipping costs made the total purchase cost more than expected.
Read MoreThe Mobile Consumer [INFOGRAPHIC]
This infographic from vouchercloud illustrates the many facets of the mobile consumer.
Read MoreClients' Concern With Media Agency Transparency, May 2014 [CHART]
46% of client-side marketers have concerns about the levels of transparency that exist between them and their media agencies.
Read MoreMillennials' Trust In Advertising, May 2014 [CHART]
Men appear to be present a more receptive audience than women to advertising, across a number of counts.
Read MoreHesitance Of French Citizens To Divulge Personal Data At eCommerce Sites, April 2014 [TABLE]
More than two-thirds of French web users were reluctant to enter personal information—such as their name, address, phone number and bank account details—on an eCommerce site.
Read MoreValue Of Excellent Recommendations By Method, April 2014 [CHART]
Recommendations are received with a degree of trust and influence unmatched by any paid media.
Read MoreIndustries Consumers Trust & Distrust With Personal Data [VIDEO]
During episode 45 of the Beyond Social Media Show, David Erickson discusses the trust Americans put in the handlers of their personal data, by industry.
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